Ford sold 7,743 F-150 Lightning in Q1 2024 and those numbers are largely viewed as disappointing. In the same period Hyundai's Ioniq 6 has sold 3,646 vehicles at a price point markedly lower than the Cybertruck. Both these vehicles have been on the market for some time and so didn't benefit from the swell of back orders and hype that the Cybertruck does.
But if we want a fairer comparison, we'd need a truck that's expensive but still overpriced and notorious for its dogshit build quality.
