Assuming you want to promote novelty finding in some way, this fact might be used against you.
- Stealing new ideas - Someone might go around stealing the new ideas without giving back to the people generating the novel ideas. Warning signs if this is happening, are people writing things like this, or other attempts to build structures that promote novelty.
- Create random crap - Random crap is novel. You need filters that filter out the bad things, without filtering out the new. These have to be somewhat opaque so that people can't use them adversarially.