I've seen Twitter compared to a brain, with people as distributed processing units.

The closest thing to a brain twitter's beehaviour at the moment is a firm of swarm. So people tweet and post and dunk on an issue as if somewhere a decision is going to be made on their stuff. Like a bed waggle dance but with more meanness?

Occasionally a decision maker sees something and something occurs because of the clamour, but there is no in built mechanism. And it is easy to retreat into echo chambers, in which you don't notice of the rest of the swarm is going in a completely different direction.


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