mars cheese castle in kenosha wisconsin is funny cuz like 15 yrs ago it was just a normal building. in my lifetime, my living memory, it was once a normal building. it was called mars cheese castle and it looked basically indistinguishable from a strip mall location, their big ass sign is what drew attention for them. then one day, the construction began, you could see it happening as you passed by on the highway, and over many many months we saw a watch tower rise up, both it and the face of the building freshly adorned with the large gray stoney bricks of a true castle, all lined with parapets, and all for a building that was much larger than before. mars cheese castle, in a time where the aesthetic convergence of national and international brands alike was just beginning, chose to become grander in its singularity, a fulfillment of its name and almost certainly the dream that seeded its conception, and a shining beacon for the grandeur of cheese. i think thats beautiful.

