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if it's produced by a corporation, it's content. if it's produced by a small business/team or an individual, it's art.
marvel movies: content
the most recent hentai game you played: art
this is the fastest i've gone from joke post to "hmm no actually that's right"
Iron Giant: Content
FORGETTING MY GIRLFRIEND'S BIRTHDAY PRANK *She Actually Cried*: Art
That's an intentional misreading of the rule of thumb, which is a guide for recognition and not a bureaucratic rule.
Not that I completely disagree, but what about the individual artists within a company? Like they make it for a product, but is what they make still art itself?
yeah i mean i am actually still joking, it's not a rule that works on deep inspection. but, like, sometimes? i can kinda feel it
Ooooh yeah fair fair There's absolutely truth to it though, I do genuinely think that shitpost parody game made by one passionate fan is more art than "Corporate Shooter #15 GOTY edition"
Auteur theory can be define as the ways corporations or individuals within corporations attempt to produce art using their content production practices.
See I think that's actually where it works BEST. Because when we start crediting the real people, the real individuals and teams of them, that's when we're addressing the art that went into it. Remember, art also means "skill."
When addressing the corporation that owns the IP, that entity is not only incapable of art, it is incapable of perceiving or comprehending it. Art can't be rendered bureaucratically legible, and only the product of art, the commodified content, matters to the profit seeking corporate entity.
I think it's worth doing the Adam Ellis test on it. Once he quit BuzzFeed, his comics, however you may feel about them, improved greatly and returned to his pre-corporate style and variation. Corporate work by its very nature tends to turn art (and artists) into grey goo.
Couldn't agree more. When I think of content, it's just entertainment and I'm not suppose to look past the surface layer. If I had fun watching it, mission accomplished, if I didn't enjoy it, oh well, I move on.
But when it's art and I connect with it, I'm dissecting it and examining every little thing about it. That mentality has made it easy for me to enjoy media like Thor: Love & Thunder or the Obi-Wan show when I see many other guys crying about how it's ruined the MCU/Star Wars for them.
