the thing to keep in mind is that basically every industry in america is currently reaping the effects of over four decades of focusing exclusively on the short-term, which worked for them in the same sense as how clear-cutting forests work out. its going to take quite a while for many of them to recover and rebuild those audiences and customers, and given how the economy still has no incentive for anything but those short-terms, most of these industries are more likely to collapse and have to be rebuilt from the ground up instead.
per Marx, the reason companies have been able to continue focusing on the short-term for so long (I'd say well more than four decades) is because they've continued to find or create new markets they can expand into and exploit. but we're reaching the tail end of amount of profit that can be extracted from the most recent frontiers (neocolonialism and the internet), and the increasingly desperate attempts of capitalists to invent new markets out of whole cloth are predictably failing. but they aren't going to be able to just rebuild in a sustainable way; the whole logic of profit extraction only works when infinite growth is possible. once capital can't reliably be turned into more money, the escalating crises become impossible to keep sweeping under the rug and something new has to emerge
A great example of this tendency in action is the video industry. Americans jumped on VHS in the 80s and 90s, because having on demand movies at home was cool. But VHS tapes are big and fragile, and pretty lo-fi, so when DVD hit the mainstream, everyone updated. They’re smaller, more durable, and look much better.
But rather than coast on this for a couple decades, Hollywood had to keep up the same profit margins they enjoyed when everyone was replacing a 40-year film library. And so we’ve gotten an endless parade of incremental improvements (BD, HD-DVD, 4K), bland gimmicks (3D, ultra widescreen, VR), streaming fragmentation, “every movie must be a blockbuster” production, and jacked up theater ticket prices.
All because there were a couple of years where people bought lots of DVDs.