"In this strategy, the seller manipulates your buying preferences by adding a 'decoy' to its range of products that's priced such that the more expensive variant feels like a better deal." Me: "oh, that's just the Hornberger System from 30 Rock"

Mobile-addicted. Web-dependent. Digital plumber. Nerd. He/him. No-coiner.
"In this strategy, the seller manipulates your buying preferences by adding a 'decoy' to its range of products that's priced such that the more expensive variant feels like a better deal." Me: "oh, that's just the Hornberger System from 30 Rock"