I was talking to an art director and realized that a big part of the draw of generative AI for certain people is not what it makes but how they can treat it. Endless revisions, no clear goals, last minute changes, no pushback and no taste of their own to question the user's vision. They don't care that what they get out is bad (and honestly they probably can't tell anyway), they care that here's a machine that works the way they think artists should work - as extensions of their own will.