That edgier edge lasted until Neil Blomkamp - the Hollywood director behind District 9 and Elysium - jumped aboard to provide some early ideas. Blomkamp apparently came up with the idea that players should fight over pop culture fossils from Earth - vinyl records, VHS tapes, and other lost physical media. Basically, you’d play as scalpers fighting over invaluable merch - like something out of a viral Black Friday disaster video, only this time with kinda cool abilities.
“He also had that idea of inserting a lot of internet humour and stuff,” the source continued. “He even made a mood video to show what he was thinking, and to be honest after that period of ‘wtf are we doing here’, it was a real shot in the arm to have some direction (the project so often felt utterly rudderless).”
When even a total rando's stone-cold petrified dog turd seems like a five star meal...
What the fuck is your "leadership" doing?
(source)