every article online feels like it's a high-school essay trying to meet the word count.
Articles / blog posts don't need to be long to be good.
I get mad when the main post content is halfway down the page.
This style of writing is ubiquitous. It's like:
How to Make a Jam Sandwich
You may be wondering... "How do I make a jam sandwich?". Well, you're in luck! In this article, we will explain to you how to make a jam sandwich!
What is a jam sandwich?
[3 paragraphs of the invention of the jam sandwich]
How do I make a jam sandwich?
[Instructions buried somewhere in filler]
You can keep your personality / humor, but don't forget why you're writing it!!
Oh, and speaking of "word counts"
I feel like that's half the reason people write articles the way they do; because they had it hammered into their brains that "you have to make it as long as possible for it to pass as half-decent"
The other half, obviously, is because of SEO needing longer pages, and managers telling journalists "It must be long so we can fit more ads in it!"
