I'm mostly aboard the "natural" alternatives boat. Not because I particularly care about le artificial chemicals - that's all my mom - but because I have found several of these products just genuinely work better, and harken back to an earlier time when the stuff we used was made simply and worked simply.
Natural laundry soap - in my experience simply superior to detergent, the clothes seem to come out cleaner, softer (without any fabric softener needed), and they actually retain the scents from the soap better than I've witnessed with any detergent. We use Buffy Soap Company, I've never been disappointed.
Natural deodorant - genuinely superior. I've been enlightened to the negatives of antiperspirant, a similar yet much worse product. I'm not worried about the aluminum salts in antiperspirant, but the biological reasons it sucks are simple - when it clogs up your pores, all the stuff that would normally just leak out of you builds up and stews under your skin, so that when it inevitably does leak out, it reeks something awful. Since switching to natural deoderants (Native is my preferred brand), that stink is like 10% of what it used to be - damn impressive, I'm a convert.
Natural body wash and shampoo - Viori rice shampoo and conditioner bars legit changed my life. I've always had a rashy scalp and this stuff made it poof disappear. Castile body wash works better in every way - takes a lot less of it to clean the same surface area and hydrates your skin better, being oil-based. I switch between Kirk's and Native body wash.
Natural toothpaste? Well... I've never been a part of the natural products cult, I've only come around on those other ones because they genuinely proved to me to be superior to the other stuff on the market. But I have yet to find a natural toothpaste that's any better than the cheapest tube of Crest you can find at CVS.
For one, they can't seem to figure out a good replacement for flouride as the main cleaning agent. I've seen some opt for, horrifically, having a bunch of fine grain particles in the paste and hoping it'll, like, sand off your teeth or something? Sorry, I'm not interested in brushing my teeth with sandpaper. Others just seem to have... Nothing. Like, the results are no better than using the toothbrush bare, the paste is just, like, lubricant or something.
None of them taste good or make your breath fresh. Last one I tried was "spearmint" and felt like brushing my teeth with a piece of spearmint gum that had already lost its flavor, and my breath smelled like such afterwards. Others forego any attempt at being a pleasant flavor experience and legitimately taste like dirt - this applies to the sand paste, rounding that one out as a hilariously bad product. It's not like flavor is integral to the performance of a toothpaste, but if it's something I'm going to be putting in my mouth every day, it's not a lot to ask for the experience to not make me grimace in disgust, is it?
Lastly, I think the biggest insult of all - none of them foam.
Foaming agents are one of the things natural products have latched onto as fakery that needs to be gotten rid of. Several natural soaps, shampoos, body washes, and all natural toothpastes I've encountered proudly proclaim that the regular stuff has FAKE, ARTIFICIAL foaming agents, that the real stuff doesn't naturally foam up like that, and that they're somehow being more truthful by omitting the offensively fake foaming agents.
But, like, do any of these guys know why soaps and toothpastes have foaming agents in them? Because it makes them better. They'd have you believe foaming is some marketing ploy to make you think it works better, but, no, it provably very much does. It encourages the soap or toothpaste to more easily cover as much surface area as possible, it lets a small amount of soap or toothpaste go a long way. I can use a dot the size of a pea of regular toothpaste to easily brush my entire mouth. If I try that with any natural toothpaste I feel like I've run out before I make it to the other side of my mouth. You've made your products actively worse by omitting the foaming. Now, not only does your dirt-flavored sand paste cost twice as much as the cheapest tube of flouride I can get, I now have to use twice as much of it to get the same work done. You claim to care about the environment, but never mind the doubling of waste in the amount of toothpaste tubes and packaging I'm throwing away to use your garbage. Fuck that.
Unless someone knows of a good, proper natural toothpaste that can do the same work as efficiently and decently as regular toothpaste, I'm sticking with my flouride, no matter how much my mom insists it'll give me cancer or make my teeth fall out or whatever. I won't subject myself to that.