it would be insanely cool if Apple let you pair the action button to a Shortcut in the Shortcuts app, which would effectively allow the button to do anything, including opening the Phone and dialing the appropriate contact.
So, knowing how cool that would be, they probably didn't do it.
imagine a world where Apple makes phones with more customizable hardware buttons than almost every Android manufacturer in existence. That world is this world. Welcome to the Twilight Zone.
in all seriousness this is cool as hell. also worth noting Marques pointed out that, while the entire 15 range is getting USB-C, only the Pro series is getting USB 3 transfer speeds, as the standard 15 range uses last year's SOC which omits a USB 3 controller.
imagine a world where a leading tech company restricts USB 3.0 compatibility - a standard from 2008 - to only their most premium devices, in the year of our lord 2023. That world is this world. Welcome to the Apple Zone.