This early Sony BD-R indicated it had a "Premium Storage Case" which at the time of purchase I assumed was referring to the smoky black jewel case I got for one of their BD-REs in the same plastic wrapping. Turns out it actually means "the sexiest plastic jewel case you've ever seen in your life god I wish they sold these things on their own I would buy a box of 20 of them on the spot"
They way the plastic loops around the disc from the left reminds me of a Sound Burger or conjures images of DVD-RAM or minidisc. Cool as heck!