this sounds more evocative than i mean, but the apple i knew has died.
look, the apple i knew has died several times over. i'm still not over the years of "the most advanced keyboard" which broke after two weeks, i'm still bitter about headphone jacks, and i'm sure you've all have your moments of disappointment with apple, and will continue to do so.
it's just apple used to be a company that postured itself "for creatives", and i only realised just now how untrue that is, how untrue that's been for years. i just never thought i'd see apple do the full heel turn on their 1984 advert and proudly announce "we crushed everything that brings joy"