and i will be very thoughtfully considering all of the aaa titles i won't even bother to pirate let alone purchase, because ads.
also, periodic reminder:
this money doesn't go to "the devs". it goes to the suits. the devs are paid all the money they're going to get by the time the game ships. after which, they may not even work for the company any more.
any provable instances of otherwise are the exception, not the rule.