I think running any modern CPU in "we've got to come #1 in benchmarks" TDP settings is stupid, actually.
I do not have the strength to ignore ALL of the "wow look at our new computer shit" trade show stuff, and there's a lot of "this cooler performs X degrees better at 300W load".
And I'm thinking, why the fuck is there a 300W heat load on there? And I remember that Intel got really desperate and started pushing 300W through their normal desktop parts in an effort to remain relevant. And then AMD more or less did similar with THEIR parts to keep up.
Both I believe can be set back to normal levels of power with a surprisingly small amount of performance loss from it. And it saves you a lot of money on cooling and electricity.