Swatch-branded timekeeping? are you flippin' kidding me?
I think I'll stick the the Sun and the Moon and the stars as my timekeepers, thank you. those I trust. I don't trust frickin' Swatch. or the Internet, for that matter—am I the only person who thinks it's weird and bad that we trust "the Internet" to tell us what time it is?
we've become dissociated from the stuff and substance of time. we don't feel it properly anymore, not in this hellish world where business never stops and night & day are reduced to a formless mush of hours and minutes to be shuffled about on spreadsheets.
"Swatch Internet time". merciful stars.
~Chara