In the Xbox developer backend where you input your games store page data, there is a field for additional search terms and because the xbox store shares a backend with the regular windows app store, you can actually see the documentation about that! Its rare to be able to share info on how these backends work (cos NDAs), so its FUN that you can actually see this one publicly.
pretty much every other platform's storefront setup system has something like this because it does happen a lot. Demonschool actually hit a bug in valves system for Steam and we had to ask REAL nice to get a steam developer to fix Steam's search for us. Initially it seemed like there was no hope until one person at Valve got really annoyed at it and eventually fixed it for us. We are STILL grateful for this
