If your only indie game marketing strategy is posting on social media, you're playing a losing game from the start. Being popular online can kickstart a game's popularity, but actually selling it is a different matter. Posting a few dozen SNAKE FARM keys into the Cohost void pre-launch helped a ton for day-one success and getting those first essential positive reviews, but the vast majority of sales came from sending the game to streamers, playing steam's algorithm game, etc. Social media is only a useful tool if you recognize its limitations and have other methods of driving success!

ALWAYS remember the difference between flashy marketing and effective marketing. A post going viral feels great; annoying fifty streamers into playing your game doesn't.

And as a guy who wrote a newsletter about adult games for two years and had to write many many one-line blurbs for various games of differing quality, please fix your store description!! At a minimum, your store page should:

• Describe how your game plays (Is it a visual novel? Is it an action RPG? Be explicit!)
• Have a narrative hook for your game ("Everything was great in Farmlandia until the Snakes moved in")
• Some screenshots showing your game in various interesting states (Not just the main menu, for example!!)

Writing a good store description is really boring and annoying work, but it's probably the most bang for your buck when it comes to converting clicks into money in your pocket!!