He is back. My childhood idol is back.

I've long lamented what the "direct stream" format has done to video game marketing. Hitting a button on YouTube to upload a pre-recorded video will never have the same impact as doing a live demo in front of a live audience.

But of all the companies doing these streams, Nintendo seems to be the only one getting them right. Why? They have actual fucking gameplay footage. Captured from hardware running the actual game. With the full HUD and UI the player will see once they get their hands on it.

How does everyone else fuck this up!?! Stares at Microsoft

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