A lot of the problems with modern tech are hard to communicate to the average person, be they extremely complicated or overly abstract. How exactly marketing data is scraped from somewhere like Facebook and sold around the web is hard to visualize, and its effects are more measured at a population scale than individually. Certainly people notice when talking about wallets, then googling wallets, they get wallet ads for a week.
That all said, "Windows records your entire screen all day every day" is so massively understandable that it's shocking that they're going with this as a big selling feature. My least tech-literate family can immediately put together the method and implication of this feature, which of course leads to the why of it all. To call this a solution looking for a problem is being too generous.
