i am actually very sure netflix (and probably by extension the rest) is making up their numbers, like absolutely 100% would put money on it. like, they literally got into the news constantly by saying "our [random movie i have never heard anyone talk about. and i talk to movie people CONSTANTLY] is the most-streamed movie ever!" with no fact-checking required (or even possible). like literally "trust me bro". i didn't think about what would happen if they ever had to reveal that info for the sake of paying out royalties though...