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icculus
@icculus

We make stage musicals out of pop culture movies, because we are artistically bankrupt and risk-adverse, and then we convert those stage musicals back into movies. What a weird trend. 1

The weirder trend is how we cut trailers for these removieizations, to make it look like they aren’t musicals.

This trailer for Mean Girls has a track from Olivia Rodrigo’s latest album and not a single moment where any of the characters sing. You’d be walking into this thinking that they literally decided to remake the movie without Lindsay Lohan.

The Color Purple did the same thing (“a bold new take,” that doesn’t mention it’s the Broadway musical from 18 years ago)

There’s one quick moment of a character singing and then fast cutting so you might think she’s singing in church. But she’s actually singing “I’m Here,” the show-stopper at the end of the stage show.

I’m not saying any of this is bad, The (new) Color Purple killed it at the box office and I’ll be seeing both this and Mean Girls, even though I’ve seen both the original movies and the stage versions before. But like, own it and stop pretending people don’t like musicals, so we have to hide it in the advertising.


  1. okay technically the path for both The Color Purple and Mean Girls was book first then film adaptation then stage musical then back to film, if we’re getting pedantic.


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in reply to @icculus's post:

Wait. The new The Color Purple is a musical? Jeepers. I'd been sitting here going "why did they make this?" and if I'd known there was an answer I might have actually gone to see it

Right?!? I’m enough of a theater nerd that I recognized the song in the trailer, but…my gut reaction is that they did the trailer like this in fear that people would think this was a disrespectful thing to do to a beloved movie. I don’t know.

I can only guess that Mean Girls has a similar problem: if the audience mirrors the characters, turning it into a musical would make it a thing for dorks.

On another note: there are a lot of jokes in the original Mean Girls movie that aren’t considered appropriate in modern times, and the stage musical cleaned all of them out…and I suspect when that slides back into the new film, people will have a strong reaction to it.

I have no opinion about either Mean Girls or The Color Purple but themarketing for Wonka (2023) did the same thing of basically omitting it was a musical (or at least had a lot of songs in it, maybe that's not the right definition), which I didn't mind, after all Tim Burton's Charlie and the Chocolate Factory had a lot of songs too, but it's weird that this seems to be a pattern.

Ahaha, I didn’t know Wonka was a musical! The trend continues!

(Although it’s not like it’s a bold move, even the original movie had Gene Wilder singing “Pure Imagination,” and it was then and still is perfect.)

So the Disney movie for Into the Woods is kinda terrible. It’s one of those things where if you really love the show, you walk out of the movie theater asking, “did they just…not understand what made this thing great in the first place…?”

PBS filmed a performance of the original Broadway production, which you can get off various streaming services. It seems a little hokey in comparison to the production values that Disney could apply to a film, but the core of what makes Into The Woods one of the best American musicals ever written is in there, I promise.

I have a theory that people like musicals but are often averse to particular songs, and no two people will have the same song preferences. So if they showcase any particular song in the trailer, they're going to alienate some of their audience--who would actually enjoy the show, since they are able to power through the one or two songs they don't care for.

Although, for the record, I am someone who flat out doesn't like musicals because my musical tastes are too particular.

The prevailing wisdom amongst film marketers seems to be that people will watch a musical but if you tell them that it is a musical beforehand no one will go see it.

Obviously once people have seen it and reviews start getting around folks will hear about the musical nature but supposedly not being up front about it in the marketing helps?