the algorithm game is a few things:
- putting together a proper description, trailer, screenshots, etc
- giving your game the proper tags for discovery
- sending the game to steam curators. honestly i have no idea how effective this is but it's the done thing
- passing the ten-positive-reviews-by-paying-customers mark on day one so steam recognizes your game as "real" and lets the algorithm promote it. this is the big thing; if you don't hit this margin, you'll be fighting an uphill battle for a long time
- similarly, passing the fifty reviews mark is very important, as that's when your game can go from being marked as "positive" to being marked as "very positive." similarly, at 500 reviews you can hit "overwhelmingly positive" if you're above 95% positive, but it's a hell of a hike getting there
- participating in seasonal sales, participating in themed sales, putting together your own sales. sales sales sales sales sales

