So ubisoft has put out a fairly vacuous press release about some LLM project of theirs which, I understand, has gotten some positive buzz in industry circles
I'm going to level with you, I'd be embarrassed to publish a screenshot plastered all over with text that is this bad. This is bad even for LLM output; I don't know if or which parts of this are human-written (maybe the 'goals' are human-written and form part of the prompt?) but they are truly dire. This is bad for a tech demo, this is bad for placeholder text.
Publicly praising this stuff or attaching your name to it, in my mind, puts you somewhere on the rube-grifter spectrum... like what's the outcome you think you want here? That you're left after Ubisoft throws the discarded husks of your colleagues in the trash? Or are you not even thinking about that and are of such a bovine disposition that you're going to praise the company dogfood right up to the day when they shove you into the meat grinder?
I try to bring empathy and generosity of spirit to bear on the individual workers who make it work in this profoundly stupid, benighted industry. But nothing makes me angrier than seeing alleged 'creatives' go to bat for their own disposability.
I see a lot of "oh this LLM stuff is crap, it's a fad and won't take off in the long run" in my circles, which is a nice thought to have but does absolutely zero things to help the people being laid off to sell the big AI lie or who are being paid pennies to train the replacements that will make their bosses millions based on nothing.
