enter these two guys
- smartass, prominent editor, notable for creating many pages which caused controversies on their notability and his style of writing. a bit of an informal revolution leader guy, people either love him or hate him
- mithgol, livejournal celebrity for having blocked half of the site, overall really crazy guy, russian nationalist, has dreams of making a "hypertext fidonet", talks in pre-revolution orthography
smartass creates a page titled "mayonnaise jar", which causes a very lengthy argument in the "pages for deletion" section, culminating in mithgol uploading a picture of a jar of his own pee titled "jar filled with urine a bit more than a half" to the page.
smartass then creates page "mithgol's urine" to which the latter responds with an antisemitic rant (this was usual for him) calling out several other completely unrelated users which turned the flamewar into a true conflagration
and because by that time half the russian internet knew of this drama most of the votes on the deletion discussion for the mithgol piss page were actually keep
and the phrasing of "a big more than a half" became a meme on its own