"Values" is often a codeword in politics for a specific kind of values - "family values," "American values," - which in turn pretty much just means "whatever conservatives believe." So the word has some stink on it. I've run into that when I've tried to explain this before.
But I think it's important for people to understand: it's impossible to participate in politics without having some kind of values, because fundamentally, values are the only reason to want anything.
