Incredible mark of desperation here. Twitter's trying to rebrand itself as a "video-first platform".
The assertion, made by the company today in a blog post that was aimed at advertisers, follows an exodus of marketers from the platform including Disney, IBM, and Apple after Musk’s assertion that an anti-Semitic conspiracy theory was the “absolute truth.” That implosion, plus other missteps, have caused the value of the business to plummet from its $44 billion sales price last year by more than 70% according to Fidelity, one of X’s investors.
As proof of its video transformation, X touted a new video feature that is much like TikTok’s full-screen, infinite scroll, and that has over 100 million daily users—”more than half of whom are Gen Z, the fastest growing audience on X,” the blog post claimed. It also mentioned letting users publish longer-form videos, crowing that “In December alone, people watched 130 years’ worth of videos 30 minutes or longer.”
they're bragging about videos 30m or longer collectively getting a maximum of 2,277,600 views in a month
every time i think "they can't get any more pathetic than this" i'm immediately proved wrong. i wouldn't have imagined them going "we literally want to be tiktok" because usually companies try to at least spin things a little different from the competition but yeah, apparently that's the level of business acumen we're dealing with
