thinking about this phenomenon in marketing where online ad platforms, ostensibly ultra-targeted to specific audiences, often seem to surface ads so generic that if anyone involved paid for targeted advertising they have clearly made a mistake
thinking about this phenomenon in marketing where online ad platforms, ostensibly ultra-targeted to specific audiences, often seem to surface ads so generic that if anyone involved paid for targeted advertising they have clearly made a mistake
my (unserious) theory is, to save money, Google only targets ads at the marketing teams and their closest associates of people who buy ads from them, so they see their own ads and go "they're everywhere, brilliant"
and all the generic ads are created by that part of Google that put dog faces on everything