Yet as I've noted before, I feel that enshittification misses one crucial thing — that these companies aren't doing this out of a lack of profitability or failure of their business model, but because the modern internet has become somewhere between a social experiment and a human mining operation.
Google, Meta, Microsoft and OpenAI don't create anything — they're built off of supporting other people doing things, and have spent decades abstracting themselves away from any kind of labor. These aren't the companies that made Google Search, or Facebook, or Word. They're data brokers by different names that happen to sometimes sell software.