"i have done a couple bad things"


number of years i have lived on this earth
over 30

jerkas
@jerkas

music cohost: i'm trying to put together a curriculum about the dynamics of major record labels in the 1990s, tying it to capitalist exploitation, acquisitions and mergers, extracted value of artists, corporate pressure on artists, etc.

my main problem is that i can pretty easily track the behavior of labels trying to find "the next nirvana," raiding through underground punk and metal scenes, the creation of major label "alternative rock," and the spitting up and chewing out of dozens of bands before the search dried up in the mid 1990s. i feel like it would be interesting to add some material about the dynamics of major labels raiding the undergrounds of american hip-hop and (probably european) electronic music in the same time period, but i'm not nearly as familiar with the music, the labels, the scenes, etc.

without asking anybody to put my own curriculum together (rude), i'm wondering if anyone knows of any resources that might be helpful to check out on the subject? books, documentaries, magazine articles, interviews, etc...anything that might be potentially of use would be appreciated!

love u cohost


jerkas
@jerkas

just gonna bump this one more time just in case, otherwise i have to turn to the darkness for answers (reddit)


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in reply to @jerkas's post:

i can speak a little bit to british electronic music of the era, though i wasn't alive at the time and i'm also not british so grain of salt.

you'll definitely want to read about warp records. here's a writeup from fact magazine, one from dummy, and one specifically about bleep techno from RA.

also here's a particular famous interview with aphex twin specifically.

for documentaries, trash theory did one on aphex twin that's good and might have some information you'll find interesting.

in general i don't think that the british electronic scene had the same kind of underground gold rush as the us alternative scene. a lot of the bands that were signed to majors had never been signed to underground labels, and a lot of the biggest underground artists either never signed to majors (aphex twin) or didn't sign until way later (the prodigy). the popular music at the time in britain sounded very little like the underground music at the time. while in the us major label bands were quick to co-opt the sounds of the grunge and punk underground, britpop bands rejected both american grunge and their own homegrown shoegaze in favor of a sound influenced by british pop music of the 1960s.

hey, thank you so much! this is incredibly helpful and generous of you to compile.

i think you are probably right about the british scene being different. i am also trying to think about the hip-hop scene in america, where it seems to me like a lot of artists started their own labels and eventually partnered with major labels directly, but i could be wrong about that. anyway, it is also very different than the way majors scooped up anything remotely "rock" oriented in america. you make some very good / interesting points about popular british rock in the 90s as well. thanks again!

I was hoping the Hip-Hop Family Tree series would be a good reference for you but it only goes through the 80s. I’m mentioning it anyway even though it doesn’t answer the question because if you don’t know about it, you should! It’s pretty nifty.