based on what i've idly seen in news articles from the past month on the twitter meltdown, the most critical thing about keeping the whole operation stable was that the people in charge did not want attention and did not want to be capital-P Posters
i dropped this in the comments but it's worth posting as a share: "I Was Almost Elon Musk’s Twitter Voice", by Alan Hanson:
Ah yes, let’s Pickle Rick this bitch! I just have to revel in this rich irony once again, delivered here in double. There is the fact that one of Musk’s bastions of comedy is a show heralded as genius that lost all its cred thanks to the behavior of its most toxic fanboys, and that he finally got to be a part of it once it had already gone downhill. And then there’s his admiration for The Onion, which is one of the few outlets that’s just hammering his dork ass on the daily. Just as with Twitter, those Musk most wants to emulate just absolutely fucking hate the guy. You gotta love it.
