honestly super weird to look back at twitter and see all the algo woowoo people deal with over there. don't say the word patreon, don't say the word ko-fi, don't even put a link in the post, don't even put a link in the REPLIES. the most you can do is allude to some other website where something is going to happen. all for a perceived algorithmic effect that is not at all proven, but the mere existence of the algorithm and the distrust it creates in people causes this behavior. how the hell does anybody treat twitter like a website worth posting on? if you can't post links out of the website, why try to start an audience there?
For the audience who somehow doesn't know about George Orwell's 1984, Newspeak is the analogue for exactly what "advertiser friendly" verbal language is. Like the FCC's restrictions on 'obscene language', it forces people to make up words, use references or insidious allusions to what they mean to say. Some of my favorite examples include Ukraine War updates saying things like "today in Zaphoriza, there were 9 loud noises and smoke coming from the nearby military airport", or my favorite "Ukrainians dropped weapons, and 300 Russian troops were... eliminated".
Probably one of my favorite content creators who does this is Wendigoon, who is a person that owns firearms and will often talk about them in the context of horror fiction and real life. Each time he shows off or makes reference to one of his firearms, he says "for youtube, this is uh... Airsoft". It's fascinating to see how these little levers and systems of speech control have fucking destroyed the ability to talk about certain topics. If you say "this person committed suicide after being sexually assaulted and then harassed on social media for being transgender", you will have your content on youtube demonetized, meaning no ad revenue and therefore no money for your labor. How fair is that, really?
Ultimately, the purpose of the above is to highlight the old Orwellian Reference as a continuously present cultural context. Despite the work highlighting it as problematic, the reality is that we are all too vulnerable to deplatforming by the powerful. If you aren't paying directly for a service or given an employment contract, you are the product and are not entitled to the earnings in any manner. If you're not paying the fair market rate for the product, your data and attention are the revenue-generation. Oh hey, I'm doing that right now on behalf of Cohost, ain't for-profit webspaces a treat?


