when Dune Messiah comes out, the marketing team is going to have a problem: Dune 2's virally popular Sandworm Popcorn Bucket, which was the subject of many internet memes, and then adapted into sketches on multiple television comedy news programs. They made an object that was a sort of sex gremlin thirst trap and then sat back and watched as awareness of the movie spread via being "part of the conversation" in a way they could never admit to being responsible for.
So they've gotta kick it up a notch if they want to put up similar numbers to whatever OKRs movie studio marketing teams have. And I have the ultimate proposal: Dunkin (or, dare I say... Dunekin?) Donuts workers making coffee for you with their spit. It’s bulletproof