"sustainable business" is a catchphrase now that kinda just means "eco" which in turn kinda just means recycled paper towels
which is a shame because what I'd find much more interesting is businesses that have a plan to reach a certain final form and then stay there.
i.e., our plan is to sell X widgets per year, which should provide a comfortable living for Y employees and pay off our loans slow-n-steady. QED. no claims made that X will go up every year or that widgets are only the beginning and we'll soon expand into also providing lawn care and satellite launches.
and I think there's lots of small local businesses that are essentially this, the corner liquor store guy probably isn't planning Jim Bob's Packie Empire
but it seems like for large or even middling businesses this isn't a thing. maybe not even allowed because of fiduciary duty stuff? your business plan has to be "every day we double the grains of rice on this chessboard"
and so the demand for demand rises much faster than real life demand possibly could, and customers and employees get squeezed for the last drops of money juice, and then it's like a surprise every time this doesn't work
wouldn't it be nice if it were politically/financially acceptable for the economy to reach a steady state that grew about as fast as population did, and then we just high-fived and said okay, good work everyone
