I don't know what to tell the folks that already are popular online, but it truly is a joy if you can kill the voice in your head that draws you to want to make something viral or go big1. Making things for your friends to enjoy (and specifically for your friends to enjoy) is a real pleasure. And like, no offence to the majority of you, but often when I'm making a post here I'm making it because I hope a few specific people I think are cool will enjoy it (and I'm more happy when whatever my target audience was does enjoy it than if it does well more broadly).
It sucks that the only real option for video (or I guess, that it seems like the only real option for video) is these few big places where, if you aren't grinding toward that big view count you're failing.
Shout out to @catalina & co for specifically fighting against that with trash.cloud
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I do not claim I've completely succeeded at this
this is what drives me as an artist these days. making things for myself and to share with my friends. anyone else who finds it and supports me is an (extremely appreciated & genuinely cherished) added bonus
i never get the most album downloads but i get enough that i could fill a nice venue with the listeners. i never get the most views on youtube but i could fill a theater with the viewers. etc. etc. that's cool--but! i can't let that be the sole reason i make stuff. that's when it turns from Art into Content imo