day 12 of the yotsuben logo redesign challenge: Benerit Group
now that we've had one goofy logo yesterday, it's back to the tech companies! there's a bunch of logos for the various companies within the Benerit Group, but funnily enough, no logo for the Benerit Group itself (aside from the name of the company set in Helvetica Bold, lol).
given that the top three companies receive special treatment within Benerit, i settled on the triangle shape fairly early and then pulled colors from Delling Rembran's outfit. listen, if it's sci-fi, it's got triangles and patterns... all that good stuff. originally i also started slotting the various three top companies into the circles, but it got too busy. but imagine a "live" digital logo that changes anytime the top three companies change, with each red circle featuring a different company.
tomorrow: capsule corp!