Love Live breaking barriers in the gacha space by hyping the launch of Love Live! School Idol Festival 2 coming this February...and then noting that the very same game will shut down on May 31st. The Japanese version launched in April 2023 and will close in March 2024.
You couldn't even parody a more succinct illustration of how volatile the f2p mobile and gacha space is if you tried.
She's placated by the fact that, since this might be the first instance of a mobage launching in a region with its end of service date at the same time, she's part of a world-first.
